Sony Bravia Colour Rooms, London
Creative agency ODD were briefed by Naked and Lunch Communications to design
and build a temporary hospitality and exhibition space that would allow trade,
consumers and the public an opportunity to experience the Sony BRAVIA brand in
a new and unique way and provide a showcase for exhibiting the newest
technology in the hugely successful audio visual family of products.
After sourcing two unique spaces - a disused railway arch in Shoreditch and a
former power station in Prenzlauer Berg (Berlin),
ODD designed pop-up BRAVIA installations called The Colour Rooms. The Rooms
were open from September to December 2007.
hm17 sofas upholstered in vinyl, with arms, seat and back
panels in different colours enhanced the inspiring environments of both the London and Berlin